Whether your business needs a complete re-branding campaign or simply a new set of stationery, there are a wealth of creative agencies and freelance marketers hoping to win your business. You will encounter individuals, small local agencies, digital pr & outreach in London, and regionally as well as multi-national agencies. So how do you choose?
It's often difficult for a busy MD to take a step back and consider the big picture. You may think that all you need is a new business card, but what logo is going to go on it? What tone of voice and color scheme should be used to appeal to your target audience?
And will the type of card stock really make any difference to your company image? These are all questions you should let a marketing expert help you with. No matter how small your requirements, it's always wise to invest in some planning time with a marketing professional to help achieve your ultimate goal – gaining a return on your investment.
It's likely that a freelance marketer or graphic designer can help with one, or maybe a couple of the above questions. And yes they will almost certainly appear to be cheaper than a creative agency.
But it's very unlikely that a single person can do the necessary research, branding, planning, consultancy, and the design and build, all by themselves.
So if using a freelancer, it may be best to only use them for their specialty or prepare to spend more than you wanted to, because of their need to out-source the elements of your project which they cannot undertake themselves. So this would therefore necessitate you to undertake a great deal of Project Management yourself as you assemble a team of specialists around you.