Citation building is the process of building references to your website from external sources. This is also referred to as link building, although it is more than just links. By now, most of you know that there are three major factors in search engine ranking: credibility, trust, and authority. Authority is the most important of these three, but it only matters if there is a public interest in whatever you're selling. Citation building builds those public interest cues and tells Google that your product or service brings something valuable to the table.
Citation building is a form of link building. It is when you acquire links from third-party sites that are not domain websites, but “citation” websites. These sites contain information about your business or website that other people need to find out about you. For example, if you were running a restaurant, putting a menu on Yelp would be cited building because then people can find details (menu) of your business without visiting your site.
What Is Citation Building
Citation building is a process that involves creating, editing and updating content on websites to increase a site's search engine ranking. This can be done by including a website's address in the URL anchor tag of its pages or by linking back to it from other sites. Citation building is also known as link building or backlinking.
Many people assume that if they have a great website, they will naturally get more traffic. Unfortunately, this isn't true. Google and other search engines don't always reward those with the best websites; they reward those who are most visible on the Internet. One way to make your website more visible is by getting other websites to mention it as an authority on a particular topic. This process is called citation building or citation stacking, and it can be a valuable SEO technique for many small businesses.
The 4 Importance Of Building Citations
Citations are the building blocks of your search engine rankings. They are the critical pieces that make up your online reputation, and how your business is perceived online.
1. Reputation management: A citation helps establish your company's reputation in the eyes of potential customers. If someone searches for "Best Law Firm" and you're not listed as one of the top results, they may think you're not very good at what you do. However, if you have an impressive list of citations, they will know that others have recognized your success and quality work.
2. Rankings: Citations help Google determine what sites are trustworthy and relevant to a particular query, so there's a correlation between how many citations you have and how high up on Google's search results page (SERP) your site appears for certain keywords or phrases. For example, if someone searches for "Best Law Firm", does yours show up immediately or does it take some scrolling? Also, consider how many times other law firms show up in the same SERP – if there are more than just yours listed there, it may be time to build some new ones!
3. To get more traffic to your website: Citations help in getting more traffic to your website by sending backlinks from other websites that are related to yours. It is also possible that these websites might have a high authority score which means that they will send backlinks with higher weightage compared to other websites which do not have as high an authority score as yours.
4. Increase your visibility: Citations help increase your visibility on SERPs by increasing the number of backlinks to your website. This helps improve your ranking and makes it easier for people to find you online.